Stories + Resources Insights for Entrepreneurs

6 Reasons Why Every Entrepreneur Should Have a Personal Blog

Online content is a key ingredient of every marketing strategy. And one of the most popular and effective ways to establish a positive online presence is a blog. Blogging can pay off faster than any other marketing strategy and requires almost no investment. Still not convinced? Check out these six reasons a blog is an opportunity you shouldn’t miss out on:

April 2, 2018

Top 5 Things to Consider When Giving Gifts to Clients

Written for the Entrepreneurs’ Organization by PointFast, which provides marketing insights on email campaigns and web traffic.

March 30, 2018

Don’t Burn Money Launching Products Nobody Wants

I’ve met a lot of entrepreneurs who believe their idea will be the next iMac. Optimism is good, but the reality is that 30,000+ new products are launched each year—and approximately 80% fail. How can you beat the statistics? Here's the secret: strategy. The vast majority of product launches don't follow a strategic approach. Below is the process we’ve used

March 28, 2018

Want to Grow Your Sales? Here’s Why You Should Hire Introverts

Written for EO by Peter Kozodoy, partner and chief strategy officer at Gem Advertising and an EO New York member. As an entrepreneur for more than a decade, I’ve learned a thing or two about sales. Namely: Sales isn’t linear, easy, intuitive or even simple. Rather, sales is a nuanced beast that requires complete alignment among the product, positioning,

March 26, 2018

Why Peer-to-Peer Mentorship Is Essential for Entrepreneurs

Mentorship is one of the best gifts. Having someone you admire invest time and energy in your goals builds successful companies and careers. Likewise, transmitting your experiences to others feels energizing. It’s what being an entrepreneur is about. Many of us are fond of our mentors, particularly if they took an interest in us while we were

March 23, 2018

Ranks a Million: Generating New Business With SEO

Search engine optimization (SEO) occupies an interesting space in the entrepreneurial landscape. Old misconceptions are long dead and buried, and CEOs know that many customers will first encounter them at the top of a search engine results page. But too many business leaders see it as a functional rather than transformative factor. This is a mistake.

March 21, 2018