Stories + Resources Insights for Entrepreneurs

4 Essential Insights for the Next Generation of Entrepreneurs

When we asked EO members what lessons they wish they had known at the start of their careers, EO Arizona member and CEO of The James Agency Veronique James shared the following four insights. 1. A Smooth Sea Never Made a Skillful Mariner. A fortune cookie once contained this saying, and I found it to be a prophetically profound dessert. My mantra has always

May 27, 2019

The Do’s and Don’ts of Social Media Marketing

Written for EO by Danielle Canstello, a member of the content marketing team at Pyramid Analytics. Social media is an ideal way to engage with customers and potential customers, and drive people to your business site. But that doesn’t make it simple. There are plenty of potential potholes in social media marketing. Maybe your Facebook page

May 20, 2019

The Truth About Mindfulness

The concept of “practicing mindfulness” has grown in popularity in the last decade. Mindfulness for kids, mindfulness to quit smoking, mindful eating, mindfulness at the office—it’s become a catch-all buzzword. With claims that mindfulness can cure everything from addiction to anxiety, it’s no surprise that people from all walks of life are becoming students of

May 17, 2019

Startup Owners: Have You Considered This Often-Overlooked Growth Strategy?

Written for EO by Michael Kiel, a serial entrepreneur. Startups often focus most of their attention on securing funding from potential investors. That's not a bad strategy—particularly considering how much money it takes to get a business off the ground. However, there might be another strategic partnership that can benefit small businesses seeking exposure: partnering with bigger brands.

May 13, 2019

When Parenting and Entrepreneuring Meet: 5 Critical Lessons

Sleepless nights, assessing (and reassessing), pivoting, negotiating, anticipating, spending ... Are these keywords describing entrepreneurship or parenting? For all the parents who are entrepreneurs out there, you probably know these endeavors run in parallel. If parenting is akin to entrepreneurship, what entrepreneurial lessons have you learned from your kids? Here's what a few EO members shared with Octane.

May 10, 2019

A Year Abroad Brought us F2F with the Power of Parenting

Written for EO by Russell Benaroya, a member of EO Seattle and currently the owner of Stride, a fully managed back office accounting and HR services company helping high growth organizations move forward faster. My wife is a parenting coach and educator, a licensed therapist and a social worker. And I’m an entrepreneur. I see the

May 6, 2019